Trump Won Because Our Attention Span is Literally Shorter Than A Goldfish

According to the Television Bureau of Advertising, the average American family has 2.5 TVs per household. 75% of Americans have at least one television set in their living room, and 31% have 4 sets or more. Kids 2-11 spend 26 hrs a week watching TV. That amounts to 1,248 hours a year. The average American adult watches 4 hours of TV each day. Every 4 hours a viewer witnesses 80 minutes of commercials. That means Americans spend a little more than 20 days a year just watching television commercials. From the age of 3-80 an American will spend 1,540 days watching commercials. Divide this number by 365 days and you get 4.2 years.

Meanwhile, researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). The research sponsor Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to 8 seconds. To put this in perspective, the average attention span for the goldfish is 9 seconds.

Could it be that the ultimate reason a cameo actor on The Nanny, Sex and the City, Home Alone 2, The Little Rascals, and Zoolander, and an executive producer of the Miss Universe pageant and The Apprentice, was able to become POTUS, is because Donald J. Trump is a commercial brand that screen addicted Americans know and trust?

Trump won for the same reason that consumers buy Sprite instead of the store brand lemon up.

He won for the same reason people buy a bottle of Advil instead of the generic brand. They  wanted what they saw on television.

Trump won because most Americans will spend 4 years watching commercials.

Trump won because most Americans have a shorter attention span than a goldfish.

Trump won because he shouted loudest and most often on television.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s